Privacy Policy

Serene Health & Wellness (“Serene,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us through our website, serenehealthandwellness.com (the “Site”).

This Privacy Policy explains how we collect, use, disclose, and protect information collected through the Site. By using the Site, you agree to the practices described in this Privacy Policy.

1. Scope of This Privacy Policy

This Privacy Policy applies to information collected through this Site, including through contact forms, newsletter signups, and other website features.

This Privacy Policy does not replace any separate HIPAA Notice of Privacy Practices or other patient privacy notices that may apply when you become a patient, use our patient portal, receive care from us, or otherwise provide protected health information in a clinical setting.

2. Information We Collect

We may collect the following categories of information through the Site:

A. Information You Provide Voluntarily

When you fill out a form, contact us, or sign up for communications, we may collect information such as:

• First name and last name
• Email address
• Phone number
• Mailing address, if provided
• The contents of your message or inquiry
• Any other information you choose to submit through the Site

If you sign up for our newsletter or marketing communications, we may also collect your communication preferences and your consent where required.

B. Information Collected Automatically

When you visit the Site, we and our service providers may automatically collect certain technical and usage information, such as:

• IP address
• Browser type and version
• Device type
• Operating system
• Referring website
• Pages visited
• Date and time of visit
• Clickstream and interaction data
• General location information derived from IP address
• Cookie and similar tracking technology data

C. Sensitive Information

Because Serene is a healthcare-related business, visitors may choose to share health-related information through website forms or messages. We ask that you do not submit highly sensitive medical information through general website contact forms unless specifically requested and appropriately secured.

3. How We Use Your Information

We may use personal information collected through the Site to:

• Respond to your inquiries and requests
• Communicate with you about appointments, consultations, or services
• Send newsletters, updates, or marketing communications if you opt in
• Operate, maintain, and improve the Site
• Monitor Site performance, analytics, and user engagement
• Protect the security and integrity of the Site
• Detect, prevent, or investigate fraud, misuse, or technical issues
• Comply with legal, regulatory, and professional obligations
• Establish, exercise, or defend legal claims

4. Patient Portal and Third-Party Scheduling Tools

The Site may link to third-party platforms, including external scheduling or patient portal services. Those third-party platforms operate under their own privacy notices, terms, and security practices, not this Privacy Policy.

If you choose to use a third-party portal, patient portal, payment processor, map service, social media platform, or other external website, any information you submit there will be governed by that third party’s policies.

We encourage you to review the privacy policies of any third-party websites or services before providing your information.

5. Cookies and Tracking Technologies

We may use cookies, pixels, tags, scripts, and similar technologies to:

• Remember user preferences
• Understand how visitors use the Site
• Improve website functionality and performance
• Measure the effectiveness of marketing and website content
• Support analytics and advertising efforts

You may be able to control cookies through your browser settings. Please note that disabling cookies may affect the functionality of certain parts of the Site.

6. How We Share Information

A. Service Providers

We may share information with trusted vendors and service providers who perform services on our behalf, such as:

• Website hosting providers
• IT and cybersecurity vendors
• Analytics providers
• Email marketing platforms
• CRM or communication systems
• Scheduling or patient engagement platforms
• Professional advisors, such as attorneys, accountants, or consultants

These parties are permitted to use personal information only as needed to provide services to us or as otherwise permitted by law.

B. Legal and Compliance Reasons

We may disclose information if required to do so by law or if we reasonably believe disclosure is necessary to:

• Comply with legal process, law, regulation, subpoena, or governmental request
• Enforce our rights or agreements
• Protect the safety, rights, or property of Serene, our users, or others
• Detect or prevent fraud, security incidents, or illegal activity

C. Business Transfers

If Serene is involved in a merger, acquisition, financing, asset sale, reorganization, or similar transaction, personal information may be transferred as part of that transaction, subject to applicable law.

D. With Your Consent

We may share your information for other purposes with your consent or at your direction.

7. Email and Marketing Communications

If you subscribe to our newsletter or otherwise opt in to receive promotional communications, we may use your email address and related information to send you updates, educational content, service announcements, and marketing messages.

You may opt out of marketing emails at any time by:

• Clicking the unsubscribe link in the email, or
• Contacting us using the information below

Even if you opt out of marketing communications, we may still send you administrative or service-related messages where permitted by law.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, and destruction.

However, no method of internet transmission or electronic storage is completely secure. Therefore, we cannot guarantee absolute security.

9. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law, regulation, tax, accounting, recordkeeping, or professional obligations.

10. Children’s Privacy

This Site is not directed to children under 13, and we do not knowingly collect personal information directly from children under 13 through the Site. If we learn that we have collected personal information from a child under 13 without appropriate consent, we will take reasonable steps to delete it.

11. Your Privacy Rights

Depending on your state of residence, including if applicable under Louisiana law or other U.S. privacy laws, you may have certain rights regarding your personal information, such as the right to:

• Request access to certain personal information we hold about you
• Request correction of inaccurate information
• Request deletion of certain information, subject to legal exceptions
• Opt out of certain marketing communications
• Request information about certain disclosures or data practices

To exercise any privacy rights available to you, please contact us using the contact information below. We may need to verify your identity before processing your request.

12. Do Not Track

Some web browsers offer a “Do Not Track” signal. Because there is not yet a universally accepted standard for responding to these signals, the Site may not respond to them.

13. Third-Party Links

The Site may contain links to third-party websites, including maps, social media platforms, review platforms, external scheduling systems, financing resources, and patient portals. We are not responsible for the privacy, security, or content practices of those third-party sites.

14. HIPAA and Medical Information

If you become a patient of Serene Health & Wellness, your medical information may be protected under the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) and other applicable healthcare privacy laws.

This website Privacy Policy applies to website and online information practices. It is not intended to replace our separate Notice of Privacy Practices, which describes how protected health information may be used and disclosed in connection with healthcare services.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time in our discretion. When we do, we will post the revised version on this page and update the “Effective Date” or “Last Updated” date above. Your continued use of the Site after any changes are posted constitutes acceptance of the updated Privacy Policy.

16. Contact Us